1. Ask: The development of key components and questions that begin the process of exploration. Before diving into a "project" based scenario, the process demands an opportunity to establish a long term strategy and examine the core belief system of the organization.

2. Think: The sorting and organization of key components that begin to make up the brand and personality of the organization. Defined deliverables are inserted into the sequence to form the basis of a phased approach to the storytelling process.

3. Deliver:  The consolidation and collection of key traits, market conditions, benchmarks from within and outside of the target industry have formed the basis of brand creation. The cellular process of examination continues to evolve and inform itself, measuring against the newly created blueprint for market differentiation.