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Muttropolis
Interior Design
Fashion Island, Solana Beach and La Jolla

How do you make a bold entrance into the retail pet scene? How do you generate a buzz? How do you create the ultimate pet-centered experience? You create a destination that caters to lifestyle and emotions of an upscale pet owner – A place that celebrates the bond between the pets and their parents. That’s what The McCulley Group did for pet boutique Muttropolis.

Through the development of the name, tagline, logo, signage, retail collateral and environment, we created the Muttropolis brand to exude style, sophistication, and fun – a place for “haute dogs and cool cats.” The powerful brand is communicated through the exterior of the building – the colors, logo and signage are powerful magnets to those strolling down the street. Shoppers are drawn in. So is the media. Since its opening in November 2002, the boutique has been featured on NBC, CBS, KUSI, KDCI and in the San Diego Union Tribune.

View Muttropolis La Encantada

  Summary of Interior Design for Muttropolis:
  • Retail interior design
  • Cash wrap design
  • Retail shelving and display modules
  • Lighting design

The Muttropolis Brand:



©2006 The McCulley Group• 415 South Cedros Avenue Studio 240• Solana Beach California 92075• 858-259-5222 info@mcculleygroup.com

Branding and design in San Diego County, California


The McCulley Group - Brands that communicate:
Graphic Design, Web Design, Interior Design, Exhibit Design, Signage + Wayfinding, Strategic Planning, Brand Messaging, and Positioning