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La Jolla Playhouse
Signage Design
La Jolla, California

The McCulley Group designed the interior and exterior wayfinding, monument signage, theater identification system, donor recognition system, space planning and furniture selection for the La Jolla Playhouse site. The site, located on the University of California, San Diego campus, is composed of a new theater, an administrative building, and a restaurant.

Using the La Jolla Playhouse-as-village concept, The McCulley Group created a family of icons that works for theater identification. A banner system provides wayfinding, theatre locations and identity. The drama of place is accomplished through the theatrical lighting of the buildings. La Jolla Playhouse donors are recognized in the main courtyard between the buildings with a walkway engraved with their names.

   Summary of Signage and Exhibit Design:
  • Exterior building signage design
  • Exterior directory signage design
  • Exterior wayfinding signage design
  • Interior wayfinding signage design
  • Interior identification signage design
  • Donor recognition courtyard design
©2006 The McCulley Group• 415 South Cedros Avenue Studio 240• Solana Beach California 92075• 858-259-5222 info@mcculleygroup.com

Branding and design in San Diego County, California



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Graphic Design, Web Design, Interior Design, Exhibit Design, Signage + Wayfinding, Strategic Planning, Brand Messaging, and Positioning