The McCulley Group brings product ideas to life. IBBC came to us with a new jewelry retail concept, E'motions Gallery, that we then developed and promoted through kiosk, tradeshow, logo, and promotional material design. The point-of-purchase kiosk, a central part of the shopping experience, was designed to emulate the ambiance of the upscale jewelry store, featuring rich wood laminates, glass, and glamour lighting while blending in technological			aspects like the monitor, camera, and keyboard. Flexibility is designed into the kiosk to accommodate the changing needs of a start-up company.